How to seduce customers with buyer personas?

In my previous blog post I explained the importance of a clear proposition to attract the right leads. Now I’d like to bring you along to part 2 of the series: lead generation for the B2B market. In this blog, I’ll discuss buyer personas. What are they and how do you create them? What are the obstacles while developing them and what do they offer you?

If you understand the love between your customer and company, you’ll become more effective with lead generation. You’ll then know how to seduce with information that is important to the client during the customer journey.

Love customers
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Life is a pitch. Double your revenue with a flawless sales story.

As a freelancer you’re often invited to attend an interview for an interim job. Or you’ve come across a prospect while having a drink at a local bar. You hit it off with each other and may submit a proposal. Media agencies are also often asked to pitch, especially for large assignments. One seems to view pitching as a party, the other sees it as a trip straight to hell.

One thing is certain: pitching is the order of the day and is becoming increasingly important.

met pitch verdubbel je omzet
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Make your customers happy in the buyer journey

Thursday, May 26, I attended Emerce Digital Marketing Live. A day full of inspiration and knowledge. At the Beurs van Berlage, a motley crew of marketers, entrepreneurs, advertisers, freelancers and other marketing professionals gathered around. In the historic setting of the oldest stock exchange in the world – talking about commercialism – and I could feel the energy in the air.

Buyers Journey is hot volgens easyleads
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Google Analytics and business leads: It takes two to tango

Do you ask yourself the following as a marketer or entrepreneur? Where are the most valuable prospects? How can we seduce web visitors to enter their personal details? How does the Analytics dashboard provide us with a good image of our pipeline?

Summer is a great time to analyse your lead generation and Analytics configuration. After all, some things can always be improved. Get yourself ready and let’s go.

Generate leads, Google Analytics, B2B, online marketing
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50 milliseconds of truth

We’d rather not admit it. But we do judge a book by it’s cover. According to what he or she wears and a shop according to the window dressing. It’s in our nature and it’s very useful. In a world with endless choices and possibilities, a first impression is our way of filtering and making sure we don’t get swamped by information. This is definitely a challenge for lead generation. Because how do you get past this filter across to the people. How do you capture their attention/ keep them interested. Branding and lead generation go hand in hand and work as a team.

50 milliseconden.001
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Product of the World

Monday, 29th of September. A big day for EasyLeads. A powerful proposition has been converted into a clear brand. As of Friday, EasyLeads will be wearing a new jacket. A fitting logo, business cards, presentation material and a new website. All this in order to become an online magnet for clients (through social, search and inbound / contact marketing).

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