Posts by Mark de Wit

Google Analytics and business leads: It takes two to tango

Do you ask yourself the following as a marketer or entrepreneur? Where are the most valuable prospects? How can we seduce web visitors to enter their personal details? How does the Analytics dashboard provide us with a good image of our pipeline?

Summer is a great time to analyse your lead generation and Analytics configuration. After all, some things can always be improved. Get yourself ready and let’s go.

Generate leads, Google Analytics, B2B, online marketing
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50 milliseconds of truth

We’d rather not admit it. But we do judge a book by it’s cover. According to what he or she wears and a shop according to the window dressing. It’s in our nature and it’s very useful. In a world with endless choices and possibilities, a first impression is our way of filtering and making sure we don’t get swamped by information. This is definitely a challenge for lead generation. Because how do you get past this filter across to the people. How do you capture their attention/ keep them interested. Branding and lead generation go hand in hand and work as a team.

50 milliseconden.001
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Product of the World

Monday, 29th of September. A big day for EasyLeads. A powerful proposition has been converted into a clear brand. As of Friday, EasyLeads will be wearing a new jacket. A fitting logo, business cards, presentation material and a new website. All this in order to become an online magnet for clients (through social, search and inbound / contact marketing).

Branding_EasyLeads_Blog.001
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